The agreements we offer are as follows:-
1) Franchising/Licensing: An agreement to maintain and improve Quality, Increase Occupancy and Room rates and increase revenue for hotels.
Under our agreement we authorise a hotel or property owner to operate a hotel and to become part of our Group which has general sales agents in every Major country. We neither own, name nor manage the hotel but to maintain common group brand image, standards, quality and value each hotel is obligated to meet specified Barrington Group brand standards under the agreement.
Specifically we guide their own staff who manage the property and use our comprehensive, approved and tested
: * Regularly updated Operations Manual
* Staff training programs,
* International Reservations and booking Service,
* International marketing support,
* Corporate Identity Marks and Systems,
* International directory that includes the Hotel to the travelling public,
* International directory for the Travel trade (Tour operators and Travel agents) ,
* Consultants and advisors,
* Guest complaint resolution programs,
* Joint International Advertising,
* Joint International Pr,
* Joint International Promotions,
* Architectural and design advice
* standards,
* Signage,
* Operating equipment,
* Systems,
* Uniforms,
* Furnishings,
* Operating supplies,
* Branded consumables,
* approved in-room entertainment ,
* Approved telecommunications,
* Approved computer software,
and other know-how for operating the hotel successfully
We administer a quality assurance program for the whole group that includes conducting periodic inspections of the Hotel by quality assurance auditors and mystery shoppers and carry out guest satisfaction surveys and audits. The hotel then takes all steps necessary to correct any deficiencies to ensure best practise.
The Hotel contributes with a percentage of their revenue to a monthly program fund which we use together with other franchisees to pay for various programs to benefit the whole group, including, but not limited to:
(i) International national and regional advertising, promotion, publicity, public relations, market research, and other marketing programs;
(ii) developing and maintaining directories of and Internet sites for System Hotels;
(iii) developing and maintaining the Reservation Service systems and support; and
(iv) administrative costs and overhead related to the administration or direction of these projects and programs.
We derive revenue from a base monthly fee as a % of turnover + expenses while undergoing the process of making the hotel compatible with our quality standards plus an Incentive fee based upon the increase in Revenue we create.
In some cases an Application fee is applicable to enable us to carry our due diligence on the property before we agree to accept the property but in all cases the expenses at cost for a due diligence stay at the hotel to establish a base line of quality and service is always applicable.
For a small extra percentage of revenue we also manage the property with staff outsourced to our HR company and deal with all
* HR, staffing and Recruitment matters.
If desired we can also conduct the marketing or sale of a hotel via the Association of International Real estate Investors www.airei.com which we were a founding member of and which we chair. We can do that either as one unit or as timeshares, vacation ownership, fractional ownership, room Invest, condominiums
or like schemes but only after a hotel has fully complied with our Franchise or management agreement to ensure Brand Quality. This allows a faster sale and achieves a higher yield.
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